September is Childhood Cancer Awareness Month

Updated: Aug 29, 2019

Each September, organizations, families, schools, sports teams and more "Go Gold" to help raise awareness of the need for more support and research to fight Childhood Cancers.

How did September become National Childhood Cancer Awareness Month?

In 1997 a small group of parents in the United States whose lives had been affected by childhood cancer got together and decided that since Gold was a precious metal, it should also be used to represent that which is most precious to us in the world – our children. The Gold color used to represent Childhood Cancer Awareness month also represents the tremendous courage and strength children and their families demonstrate daily.

In May of 2008 the Senate passed a “National Childhood Cancer Awareness Day” resolution developed by U.S. Senators Wayne Allard (R-Colo.) and Hillary Rodham Clinton (D-NY) and September 13, 2008 was the first ever “National Childhood Cancer Awareness Day” in the United States.

On September 10th, 2010, President Barack Obama declared September 2010 the first ever National Childhood Cancer Awareness Month stating “During National Childhood Cancer Awareness Month, we honor the young lives taken too soon and the survivors who face chronic health challenges, we celebrate the progress made in treatment and recovery, and we rededicate ourselves to fighting this disease so all children may have the chance to live a full and healthy life.

President Obama went on to say, “I encourage all Americans to join me in recognizing and reaffirming our commitment to fighting childhood cancer.” Source: Congressional Childhood Cancer Caucus

Today, and every day, we encourage all of you to do the same.

Why do we need to join the fight against childhood cancer?

It’s very simple.

Many childhood cancers are rare and incurable. They do not get the funding and support that other cancers receive. Commercial companies can not afford to invest in them, many larger non-profits dedicate only a small % of their budget to them, and the research being done to find a cure, or even treatments for them, is extremely limited.

Furthermore, children can’t fight alone. They need adults to advocate and care for them.

The statistics speak for themselves

10 Reasons to #GoGold this September

  1. Each day, 43 families in the United States will hear the words “your child has cancer.” Source: CureSearch

  2. Childhood cancer robs 71 years of expected life. Source: JNCI

  3. There have only been 4 approved drugs in the past 20 years for childhood cancers. Source:

  4. The average cost of a stay in a hospital for a child with cancer is $40,000 per day. Source: HCUP

  5. Cancer is the number one cause of death by disease among children. Source:

  6. More than 40,000 children are in cancer treatment each year. Source: Childhood Cancer Guides

  7. From 2007 through 2016, the National Cancer Institute (NCI) spent less than 4% of its research funding on pediatric cancers research. Source:

  8. The average age of children diagnosed is six. Source: CureSearch

  9. 1 child out of 5 who is diagnosed with cancer dies. Source: The Cure Starts Now

  10. There are 16 major types of pediatric cancers and over 100 sub-types . Source: Truth365

12 Ways You Too Can #GoGold

Go Gold! What does that even mean?

There are lots of things you can do to raise awareness of the need for people to support the families of children with pediatric cancers and help fund childhood cancer research.

#1. Update your social media profile - to a gold ribbon, or a photo of your person childhood cancer hero, or use our specially designed Facebook frame. It will prompt conversation and when it does, tell your story.

#2. Share social media posts – we’ll be posting each and every day and so will many other organizations. When you find stories and statistics that inspire you or break your heart or compel you to get involved, share them! Tag them all with #GoGold

#3. Wear gold – paint your nails, wear something gold, purchase a lapel pin, bracelet, t-shirt, socks or anything that tickles your fancy and when someone asks, tell them why you’re wearing it. Visit

#4. Outfit your local team(s) – ask your favorite team or league to “Go Gold” in the month of September. The MLB and 30 of their teams did it in September of 2016. Local kids league across the country do it every year. Football and baseball/softball players can wear gold socks, swap out their shoelaces, sport gold sweatbands and add gold ribbons to their helmets. It’s an inexpensive and easy way to show your support and raise awareness too. One of our local families has organized an online store. Proceeds from sales are donated to the CBTFF and help fund childhood cancer research being done at the Children’s Brain Tumor Project.

#5. Tell your story – talk about it. Tell others why you think supporting childhood cancer awareness is important. Write about it even! Post an article to your local community website or just tell your friends on social media but talk about it.

#6. Hold a Gold themed bake sale – sell gold cakes, brownies, cookies and more. Donate the proceeds to your favorite childhood cancer support group or non-profit. Or make it a baking competition!

#7. Organize a dress-down, uniform or spirit day – whether at work or school, suggest a dress down or non-uniform or spirit day to encourage everyone to wear gold on a specific day in September. Turn it into a fundraiser by collection $1 from everyone who participates!

#8. Dye your hair or get an extension – use some temporary hair chalk or dye to put a gold streak in your locks for the month of September, ask your barber for a ribbon fade or attach a gold extension. Tell everyone who asks why it’s there!

#9. Host a gold party – Partner with a reputable local gold dealer or jeweler and invite your friends and family to sell their precious metals and items like jewelry collecting dust in their drawers. With gold trading at well over $1,000 an ounce this is an easy way to help raise funds from research while your friends and family make money too!

#10. Petition your town and local representatives – Ask your Mayor to show his or her support. Suggest he or she speak publicly and share in social media about the need to support the fight against childhood cancers. Purchase him or her a gold ribbon and ask them to wear it all month. Make sure your representatives in congress are awareness of and consider joining the Childhood Cancer Caucus.

#11. Volunteer your time – get involved at the local children’s hospital and ask what you can do to help or reach out to a local non-profit or childhood cancer support group.

#12. Give up to #GoGold – give up one of your favorite treats for the month of September, could be your weekly pedicure, popcorn at the movies, or your 3pm Diet Coke and instead put that money aside and donate it to a local family fighting against childhood cancer or an organization dedicated to funding research.

The CBTFF works tirelessly to help raise awareness and fund the research being done by the Children's Brain Tumor Project in New York City. We appreciate your support and any donation you care to make in September or any other time of the year!

#GoGold #BeBold #Fundtheresearch #Nokidfightsalone #kidsgetcancertoo


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